Since 2002, a single ball has travelled overland from London to the World Cup Opening Ceremony — a symbol of shared responsibility, respect, and one community.
World Cup journeys since 2002
countries with workshops
pledges for climate & equality
next WC — USA · Canada · Mexico
We combine local delivery in Denmark and the Nordics with a unique Nordic fundraising arm for the entire Spirit of Football network.
Activities & events · Denmark & Nordics
We deliver inclusive football programmes, community events, and climate activities in schools, clubs, and communities across Denmark and gradually the wider Nordics.
Small, agile coordinating unit. Local actors as co-hosts. No compromise on quality and safeguarding.
Partnerships for the global SOF network
We are the Nordic arm of Spirit of Football — foundations, companies, and institutions that fund Spirit of Football activities globally.
100% loyal to the Spirit of Football family. Transparent finances and reporting.
Football is the tool — not the goal. We design programmes that build trust, participation, and conversations that are otherwise hard to start.
Inclusive football workshops connected to wellbeing, citizenship, equality, and climate. Facilitator guides that are easy for teachers to use.
Open kickabouts and community days. Local actors co-host and co-design formats to local needs.
Football with handicaps that illustrate climate change and inequality. From physical experience to local action and a 21-day challenge.
Training programmes where young people learn to facilitate inclusive football activities and communities locally. A scalable model.
Municipalities, companies, foundations, clubs, and NGOs that want to use football as a tool for social change and climate action.
Host for The Ball on its journey to the 2026 World Cup. We bring the global symbol to Danish schools, clubs, and communities.
Experience-based learning in three simple steps. From play to reflection to concrete action.
Fair play football with intentional design. The stop-ball rule opens play to everyone. Handicaps make inequality and climate impacts physically felt.
Football as the frame — not the goal.
The talking-ball brings the group together. The game is linked to everyday life: what made it hard? Who was affected? What helped?
Experience becomes insight.
Concrete pledges — 'my match day', a 21-day challenge, local climate action. From experience to everyday change.
Insight becomes change.
Spirit of Football Denmark is the Nordic gateway for supporting Spirit of Football activities around the world.
Danish and Nordic foundations for activities in Denmark and for the global SOF network, with clear and credible reporting.
Transparent agreements and budgets.
CSR and sport-for-good partnerships with companies with ambitious climate and inclusion goals.
Activities in Denmark and support for the global network.
Nordic individuals and institutions — direct support for Spirit of Football activities in UK, Germany, Brazil, and beyond.
Verified financial flows. Clear agreements.
We are part of the international Spirit of Football network with shared values and methods — but with local autonomy and governance.
Spirit of Football CIC · London · Est. 2002 · Custodians of The Ball
Spirit of Football e.V. · Erfurt · Est. 2005 · Fair Play Future · Special Olympics
Spirit of Football Brazil · São Paulo · Heliópolis · Youth & community programmes
Spirit of Football Denmark · Est. 2026 · Nordic platform · Activities + global fundraising
